And , in case you believe that Kia may have jettisoned its signature value-pricing along with conservative design, you shouldn't be worried. The new Kia Soul prices start at $15,495 for the base 1.8 model and reaches its maximum at $21,000 for the full jam Soul “Burner.”

But first, what is a Kia Soul? It’s afive-passenger, front-wheel drive four-door tall car built on the same Kia Rio (subcompact) platform that’s all about establishing a new identity for the South Korean automaker in the marketplace.